I have talked about CDs before, but I never thoroughly discussed its rise in popularity. The Diffusion of Innovations is a theory about how new ideas break out and how others fade. What made CDs sell so well as an Idea? Who made it and who bought them? Here is the story of the CD.
The CD was brought to the market by the 2 corporate mega-giants Sony and Phillips, but the true brains behind the invention was genius physicist, James Russell. From a young age, was fascinated with classical music. However, he was annoyed by the wear and tear on his vinyl collection, not to mention the low sound quality. He thought of numerous ways to try and improve the record player, but to no avail.
Russel then discovered that the needle scraping the record was the cause of the wear and tear. If only there was a way the player could read the disk without touching the spinning disc. It was with this thought that Russell used for the next decades as he tried to create Compact Disc. Eventually, Russel would refine his invention of the CD player throughout the 70s. After earning several big investors, getting chewed out by Philips, and getting his idea commercialized by Sony in 1982, Russel's work payed off. Russel earned over 50 patents for his work in his life. CDs were small, cheap, could hold more storage, and lasted longer than all predecessors. Russel's idea completely replaced nearly all alternatives of data storage and music/video playback.
Here's where the invention of CDs fits on the Diffusion of innovations. The pioneers were definitely the investors who backed Russell throughout the 70s, as that period was all about experimenting with the idea. The uptake started when the CDs were commercialized in 1982, and the people who bought them were early adopters. The 90s was perhaps the tipping point of the invention, as this was when personal computers, video game consoles, and other major technologies used at the time. After that, the CDs started to normalize and fell down after being replaced in most areas by DVDs and now, CDs are completely obsolete thanks to music streaming services like Spotify and Pandora, which can be played on any computer device for free.
In conclusion, CDs came and went. The slowly rose in power, became a normalized format of media storage, and then got outclassed by future innovations. This is the cycle that the Diffusion of innovations theory presents. New technology comes out, takes the world by storm, and eventually becomes the standard until the next innovation. CD's became the standard format throughout the 80s and 90s thanks to their durability and efficiency. In doing so, they replaced cassettes, laserdisc, vinyl, and all other formats. Now, CDs are replaced by music streaming services. In comparison, CDs are more expensive, can break, and are less convenient. The Cycle continues and will continue for all time.
Na (no date) Compact Disc of Jack Russel History https://history-computer.com/ModernComputer/Basis/compact_disc.html
